Our mission

African culture has had a significant impact on the fashion world in recent years. Fashion designers began to take inspiration from traditional African patterns, colors and materials to create stylish and original collections. Colorful prints and "exotic" textiles have become popular on international fashion shows, and luxury brands like Dior and Louis Vuitton have presented collections inspired by African culture.

African fashion designers have worked hard to bring their talents and cultural heritage to a global audience, using their traditions and know-how to create innovative and inspiring fashion collections.

As a daily user of tech products, we realized a dire lack of products with unique patterns, colors, textures and shapes representing our African culture.

African fashion has been influenced by the different cultures and traditions of Africa, as well as Western influences. This has given rise to a unique mix of patterns, colors and cuts that is reflected in clothing, accessories and hairstyles.

More than a brand, WatchTrib wants to bring together a multicultural tribe, through accessories offering a unique and inspiring perspective on fashion.

Welcome to the Trib!